At Zenith Group Advisors, Cole is pioneering insurance-backed supply chain finance for the mid-market and PE-backed companies the banks were never built to serve.
Since founding Zenith in 2017, Cole has overseen more than $500 million in supplier invoices accelerated across 1,000+ transactions, bringing a financing structure once reserved for the Fortune 500 within reach of the mid-market.
Cole Reifler is the founder and Chief Executive Officer of Zenith Group Advisors, where since 2017 he has worked to close a gap most of finance ignores: the institutional-grade capital that keeps Fortune 100 supply chains liquid has never reached the mid-market.
How it started: as a Managing Director at a boutique investment bank, Cole watched an asset-backed loan to an Australian borrower default and leave him holding $800,000 of cashmere inventory; he rebuilt his approach around insured collateral, the structure Zenith now runs on. Based in New York City, Cole oversees a portfolio that has moved more than $500 million for companies the banks were never built to serve.
Zenith changes that with an insurance-backed trade-payable structure, financing payables inside the supply chain rather than buying receivables the way a factor would, so a growing company gets paid at investment-grade rates with no added debt, no covenants, and no claim against its own balance sheet.
Pre-2017
Built and backed ventures opening institutional finance to those it routinely excludes, founding a platform to expand funding access for women founders and co-founding one to give the middle class access once reserved for the top 1%.
2017
Launched Zenith to bring institutional-grade, insurance-backed supply chain finance to the $50M–$1B mid-market the banks had traditionally ignored.
2022–2024
Grew the insurance-backed platform from its first fund to nearly $100M in annual funded value, deploying capital in days, not months.
Today
Zenith has built an active portfolio across six core mid-market industries, with international expansion underway.
$1B+ structured and originated in private credit across Cole's career.
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Cole Reifler is the founder and CEO of Zenith Group Advisors, a supply chain finance firm focused on bringing institutional-grade working capital solutions to mid-market companies traditionally underserved by large banks and platform-based lenders.
“We are not purchasing receivables from our clients, we are financing trade payables inside the supply chain.”
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Institutional‑grade capital at any scale. Insurance‑backed supply chain finance for mid‑market and PE‑backed companies.
